Winning the Battle for Freedom and Prosperity
by John Mackey, February 27, 2006 | Permalink
With a few minor edits, this is the speech I gave as the keynote speaker at FreedomFest in May of 2004. In it, I critique the freedom movement and highlight mistakes that have greatly lessened its impact and influence in the world, and I spell out specific actions the movement should take to evolve its purpose and values.
What I hope to accomplish tonight is to challenge your thinking about the modern freedom movement. I believe the freedom movement has been its own worst enemy by foolishly limiting its appeal and impact with an overly narrow interpretation about the meaning and purpose of freedom. From a business perspective, the freedom movement faces major marketing challenges, the result of its poor job of branding itself to the world.
Categories: conscious capitalism, speech