An Open Letter to Michael Pollan

by John Mackey, May 26, 2006 | Permalink

Michael Pollan’s new book The Omnivore’s Dilemma has been near the top of the best seller’s list since it was published in April, and it deserves to be. This is mostly an excellent book which I strongly recommend people read, along with Peter Singer and Jim Mason’s new book The Way We Eat: Why Our Food Choices Matter. Both books are real wakeup calls about how our food is being produced in the United States today, and how our food choices potentially can make a positive difference in the world. While Singer and Mason have many nice things to say about Whole Foods Market in their book (especially regarding our approach to improving farm animal welfare), Pollan is far more critical and skeptical about many of Whole Foods Market’s practices, both in his book and in subsequent interviews about the book in the media. Unfortunately Pollan did not carefully research Whole Foods Market’s actual practices while writing his book so many of his comments about us are either inaccurate or misinformed. The letter that follows is one I gave to Pollan in person on May 25th after I spent a delightful hour and a half in productive dialog with him. (I have also included an additional section called “Creating a Third Way with Country Natural Beef” that was emailed to Pollan a few days after our meeting.) I found him to be highly intelligent, a good listener, open minded, thoughtful, and idealistic—all in all quite an interesting and impressive person. I came away from my dialog with him convinced that we will likely become proactive allies working together in our joint quest to reform “industrial agriculture.” I only wish we had met and had this productive dialog before he wrote his book. Unfortunately we didn’t and as result many misunderstandings are now circulating about Whole Foods Market as a result of his book and recent interviews. This letter is an attempt to address those misunderstandings.
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The Upward Flow of Human Development

by John Mackey, May 1, 2006 | Permalink

What follows is a modified version of John Mackey’s Keynote Speech at the March, 2006, Tribal Gathering of Whole Foods Market in Austin, Texas. Every few years, approximately 600 members of Whole Foods Market leadership come together for a long weekend dedicated to networking, education and inspiration. This speech was delivered on the final day of the gathering.

Much loud and sustained applause

Let’s hope you feel the same after hearing this speech. I went back and forth over whether to play it safe and give a typical keynote speech, but I decided to go for it and see if we can take Whole Foods Market to the next level—on our growing edge.

Today I’m going to paint a really big picture, a picture of “everything,” of how I think the world really works, and where Whole Foods Market and Grameen Bank fit into it. [Muhammad Yunus of Grameen Bank spoke immediately following this speech.] If I communicate this information in the way that I hope to, I guarantee you will never look at the world in the same way again. You won’t look at Whole Foods Market in quite the same way, either. So that is my goal.

My philosophy is that life is all about learning and growing, and that life can be a real adventure of learning, growing, compassion, and joyfulness. We all have the capability to grow all our lives—if we don’t get stuck—in emotional intelligence, wisdom, consciousness, ethical development, and love. And not only individuals are capable of growth. So are organizations such as Whole Foods Market and Grameen Bank, as well as larger collective societies, such as the United States.

One way to view human development is to see a decline in egocentrism. As Henry Gardner said, “The whole history of human development can be viewed as a progressive decline in egocentrism.” Consciousness development engenders a decrease in narcissism and an increase in caring and consciousness. Humans move from ego-centric to ethno-centric to world-centric as they develop in consciousness. The upward spiral of development is at the same time a spiral of compassion—from me to us to all of us.

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